I am co-founder of a Boston start-up called Mercavo.  Mercavo is a web services company helping to create the “intent economy.”

Mercavo is a marketplace where a new commodity: “intent” can be monetized, exchanged or traded for point value for later consumption of an opportunity (someone else’s intent) that is valuable to you. 

We believe we have figured out a clear path to VRM (Vendor Relationship Management).   Mercavo is disruptive.  We are going to democratize this landscape and give you control of your intent value.  

Everyone is familiar with “When Banks compete you win!”  - this is a failed exchange.  You get the value of “Banks Competing” the middle man (Lending Tree) gets the value of your intent and sells the crap out of it. You know how this goes …

Here is a new matra: “When banks pay me, I win.”

Customer acquisition budgets are fluid.  Banks will gladly pay Lending Tree or you for the rights to your intent.

Sounds crazy … I am!

Here is our traction so far:

Y0 (Alpha) - $30K

Y1 (Alpha) - $180K

Y2 (Beta 2011) -On ramp for $2M in revenue.

Demand is insatiable for our product.  

Bootstrappers Unite!

“Its like the Glengarry leads crossed with Apple’s iTunes store.” - Boston Globe